3 Tips for Designing Custom Awards and Trophies to Market Your Brand

Custom awards and trophies can be provided to people who have excelled with your organization. The awards can be designed to be more memorable to the recipient while at the same time subtly marketing your brand. Today, custom awards can be made in just about any size, shape or color.

Instead of simply adding the recipients’ names on the awards, you can make them truly “custom” in various creative ways. Here are some ideas to make your custom awards stand out and have an impact on the recipients.

The traditional rectangular-shaped award is so common that it may not realize the intended impact on the recipient. Why not create a custom award that has a unique shape? The award does not have to be restricted to geometrical shapes; it can even take the form of a sculpture. The award shape should complement the purpose of the award and could be inspired by:

• The personality of the recipient
• The environment where it is being presented
• The title or occasion of the awards’ ceremony
• The purpose or accomplishment of the award

Apart from shape, you can customize the award by color. For example, the award could be in your recipient’s favorite color.

Adding personal details to an award will make it unique. Add some information that will make the recipient remember the purpose of the award. For example, you can incorporate:

• The reason why the person is getting the award
• The recipient’s accomplishment that made him/her be awarded

The details on the award should help the recipient remember why he/she was awarded in the first place.

You can also feature your organization’s logo or a photo of the recipient that depicts the contribution that led to the award. For example, you can include the recipient's picture and the team they worked with, a personalized photo created by your organization to say thanks, a photo showing the results the recipient achieved, and so on.

Blue Ribbon Trophy

Blue Ribbon Trophy® / LaserWerks® is a national leader in the recognition and awards industry. Our name is synonymous with glory, celebration and excellence. We deal with custom made awards and recognition products. Our services include acrylic awards, etched crystal awards, laser engraving, promotional products and custom job shop work. We have been in business for more than 63 years and our services are considered one of the best in the industry. Located in Orange, California, we are the most trusted name in awards and recognition in the nation. We offer customization options that fit all budgets.