How Custom Awards Help in Building Brand Equity

Customer appreciation is one of the best ways to keep individuals and companies coming back to your business on a repeat basis. Giving them a reward they can proudly display in their office is a great way to create a positive brand image. Custom awards can help you in building strong brand equity.

1. Choose the Main Goal of Your Promotion Choose what you want to accomplish with your promotion and then create an award that reflects that goal. Combined with your brand or logo, you will have a one of a kind reward that will be remembered for years to come.

2. Create a Relationship, Not Just a First Impression When you give an award to someone, it's great to make a first impression. The ultimate goal, however, is to build a long-lasting relationship. Businesses aren't built on first impressions. They are built on relationships and communication.

3. Call to Actions Sell! When giving the award, accompany it with a letter designating their achievement. Include a call to action to remind them that they are essential to your business. Provide them with all of the contact information they need to be able to reach you when they need you.

4. Create a Direct Sales Funnel Along with the call to action, include the information the company needs to close the deal. Give them a path to follow to ensure the sale is completed. Encourage them to reach out if they have questions.

5. Follow Up! Check back and follow up on how they are doing. Repeat contact keeps you on their radar. Let them know you care about their business and look forward to working with them in the future.

Blue Ribbon Trophy can help you accomplish these goals by creating beautiful awards with customized laser engraving. Custom engraved awards are their specialty! When you are looking for a unique, one of a kind way to show your customers how much you appreciate their business, custom engraved awards are the best option available.

Contact us at 714-998-2611 or visit our store in Orange, CA to order unique and beautiful custom engraved awards focused on your brand image.

Blue Ribbon Trophy

Blue Ribbon Trophy® / LaserWerks® is a national leader in the recognition and awards industry. Our name is synonymous with glory, celebration and excellence. We deal with custom made awards and recognition products. Our services include acrylic awards, etched crystal awards, laser engraving, promotional products and custom job shop work. We have been in business for more than 63 years and our services are considered one of the best in the industry. Located in Orange, California, we are the most trusted name in awards and recognition in the nation. We offer customization options that fit all budgets.